The Romance Of Starting Up

Starting a startup is romantic. You need to be passionate about something and have the willingness to sacrifice (time, money, emotional state, etc.) to back up that passion. One day soon, you’ll make it with big beautiful sparkle stars in your eyes. You’ll be meeting all the people to meet and seeing all the places to see.

But, until then, you’ll probably be doing the following (The tell-tale signs that you’ve just completed your first week):

  • You have been wearing the same pajama bottoms for four days straight: heh. I will impress no one.
  • You understand that surviving on ramen is a myth and impossible: Eating only ramen for several days straight is nutritionally irresponsible, no matter how much time and money you save. This bad boy eats breakfast cereal.
  • You think whiteboards are the bees knees: Sure, there’s only one or two of you, and white paper could probably do the trick. But hey, it’s time to be professional.
  • You finally understand how expensive Google AdWords is: I have put this service on a pedestal day in and day out for the past week, UNTIL, Matthew, my cofounder, and I actually tried to create an account. Our budget allowed for us to buy two clicks a day! We don’t have any source of revenue. Please don’t bleed us dry mr. internet.
  • Your mom really likes your idea: Pretty much all the validation this guy needs. I’ll see you when I’m on top of you, World.

Really though, it has been a lot of fun and a lot of hard work. It is a lot of taking shots in the dark and hoping they hit a target. When you’ve never done something like this before, you don’t really know what is a valuable use of your time and what isn’t. You just try to estimate, act, hope for the best, analyze the results, re-estimate, rinse and repeat. Matthew’s and My expectations aren’t to make it big and cash out. I just have an idea of how the internet could make people’s lives more fun. We both want to see it make some people happy. That is the prettiest target you can try to hit.

I hope this intrigued/informed/fascinated/inspired you. If not, I’ll try harder next time, and you can let me know what I can do better @dmlicht on the twitters. learn more about the project at the ice cream rock blog.

Thanks for reading,



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